Advanced Email MarketingAllissa Haines
Advanced Email Marketing
You’ve got a decent list of past, current clients, and potential clients. Maybe you have a “Sign up for my Newsletter” subscription box on your website. Perhaps you even manage to send out a monthly email to your list. What’s next? This will address better techniques for getting your emails read, and more importantly, getting clients to book (and more often) as a result of effective email marketing. We’ll look at segmenting lists, A/B testing, analytics and the keys to creating compelling content that truly serves your audience and promotes your business.
Allissa Haines is a massage therapist with a full practice in Massachusetts. Her clients include desk jockeys, high school athletes, weekend warriors, and kids on the autistim spectrum. She is a member of both the ABMP and AMTA.
Allissa’s blog for massage therapists discussing marketing, business skills and all-around awesomeness in the field of massage can be found at writingabluestreak.com. She’s also a contributor at The Massage Learning Network, a private marketing consultant, and a future ukulele recording artist.