Taking the Temperature of Your Practice: Healthy or Sick?Kelly Bowers
Assess the strenghth of your massage therapy business. Kelly will address three main questions you need to ask yourself.
Kelly Bowers became fascinated with the business of massage when asked to teach business practices at her massage school in 2005. Before she became a massage therapist, she spent 20 years as a technical writer, a career she refers to as “professional explaining”. She found she could apply the same skills to teaching business practices to massage therapists: figure out how it works, explain it in a way that respects your students’ needs.
Kelly has built a private practice from scratch - twice. Along the way she’s figured out what works and what doesn't. She has applied her experience and skills to creating short courses about basic business skills – creating a business plan, bookkeeping, setting your fees, evaluating the health of your practice, deciding whether or not to accept credit cards, etc. – that massage therapists can use right away.
Kelly finished her massage studies at the Potomac Massage Training Institute in Washington DC in 2000 and began teaching business practices at PMTI in 2005. She and her business partner, Kitty Southworth LMT, founded The Healing Core (thehealingcore.com) in 2010 and are NCBTMB approved providers.
Kelly has taught business practices for AMTA-Florida, AMTA-DC, and at the 2013 AMTA national convention. She’s written quarterly business columns for the AMTA-DC newsletter since 2005. She also maintains a blog about the business of massage, This Touching Business (thistouchingbusiness.blogspot.com) and has a private practice in Washington DC (bowershours.com).