When I started in massage 11 years ago. I cared a lot. I cared a whole heap about bunches of things. I was picky about notecards and linens and the color of my massage chair. I was particular about scheduling and artwork and the types of pens I used.

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We all know it's a good idea to post regularly on social media, and in general, keep in touch with clients.

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For many massage therapists, conversations about payment and scheduling can be awkward. It can be tough to ask for money straight out when a client is mellow and woozy. And it's not always easy to strike the perfect tone that encourages a client to make another appointment but isn't overly aggressive and sales-y.

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Massage therapists are givers.  We are people who got into massage to do good, to feel good about doing great work that helps people live better lives.

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If you sold a handful of gift certificates over the holidays, you'll likely get an influx of new and returning clients in to redeem them soon. This is a great chance to turn new and infrequent clients into regulars, but you need to have a protocol to improve your retention rates.

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