In the 15 years since At Peace Media came into being, the face of the massage world has experienced enormous growth and change.

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Just under 4 million babies were born in the United States in 2011.

That’s nearly 4 million pregnant women with any number of pregnancy woes like sciatica, swelling, and the inability to get cozy in any particular position. Pregnancy massage is a growing and rewarding field, and massage therapists with advanced training will have the advantage with this niche.

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If someone asked you whether you’d rather give a great massage, a bad massage, or a massage that’s just okay, you’d certainly say that you’d prefer to give a great massage, right? But have you stopped to think about  the definition of a great massage?

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For many massage therapists, stretching is like the monster under the bed.

They know it’s there, but they’re not going anywhere near it unless they have to. Given that many massage clients come in with improved flexibility and performance as a major goal, why aren’t more massage therapists taking advantage of this age-old technique? Is stretching really so terrifying? Let’s take a look at some of the fears that are holding people back: What’s so scary about stretching?

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What do you know about the counterculture of the 1960s? Do you remember when the words youth culture or youth quake conjured up images of The Beatles, hippies and the freedom to explore one’s potential? If you thought Culture Change was as speedy as a water slide back then, what about now? As Carrie Pierce of the blog Menopauserus.com  states, “Whether we make this journey in our scuffed Go-Go boots, Birkenstocks, Keds or Prada pumps – we need to stay current and informed.”

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