You gotta have an online presence for your massage practice.  Got that?  If you work on your own it's not optional.  Yes, you can start a business and hope that it spreads "gangnam style" (that's shorthand for virally - check it out, over 2.6 billion views on YouTube...b.i.l.l.i.o.n),   but do you think that will actually happen?

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People yelling. Kids playing. Dishes clanking. Doors slamming. Just a few of the many, many noises that can disrupt a massage session.

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The past few weeks I've just wanted to sleep and watch Netflix. It's unseasonable chilly for late spring in New England, so that's not helping. But also there's the pressure of running my little massage practice while concurrently increasing the number of treatment rooms I sublet out and opening a new yoga and workshop space.

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When I started in massage 11 years ago. I cared a lot. I cared a whole heap about bunches of things. I was picky about notecards and linens and the color of my massage chair. I was particular about scheduling and artwork and the types of pens I used.

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We all know it's a good idea to post regularly on social media, and in general, keep in touch with clients.

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