You gotta have an online presence for your massage practice.  Got that?  If you work on your own it's not optional.  Yes, you can start a business and hope that it spreads "gangnam style" (that's shorthand for virally - check it out, over 2.6 billion views on YouTube...b.i.l.l.i.o.n),   but do you think that will actually happen?

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We all know it's a good idea to post regularly on social media, and in general, keep in touch with clients.

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If you sold a handful of gift certificates over the holidays, you'll likely get an influx of new and returning clients in to redeem them soon. This is a great chance to turn new and infrequent clients into regulars, but you need to have a protocol to improve your retention rates.

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We all have slow times in our massage practices. Sometimes we get a last minute cancellation or a slow day we can't seem to fill. This can be a huge bummer. It can also be a great opportunity to get stuff done.

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If you want to see massage therapists get assertive passionate, go ahead and throw them a question about pricing. How we arrive at pricing our services is fraught with debate, confusion, and emotion. And maybe it should be.

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